Market research
Know before you spend.
Feasibility studies and market research that tell you whether an idea is worth doing, with the numbers behind the answer.
When to call us
- You have an idea, and no proof yet that anyone will pay for it.
- A bank, investor or partner has asked for a feasibility study.
- You are choosing between two markets, two locations or two products.
- You are entering a market you don't know.
What you get
- Demand
- How many customers there are, and what they pay today.
- Customer interviews
- What real buyers say, in their own words.
- Competitor map
- Who already sells to them, and where the gap is.
- Costs and revenue
- A first estimate of what it takes and what it returns.
- A recommendation
- Go, don't go, or go differently, with our reasons.
- Report and summary
- The findings in full, and one page for the people who decide.
How it works
Frame
You tell us the decision in front of you, and what it will change.
Research
We speak to real buyers and map who already sells to them.
Count
We size the demand and make a first estimate of what it takes and what it returns.
Advise
We recommend go, don't go, or go differently, and give our reasons.
Works even better with
Start with a review
Business review
A fixed-scope look at your whole business, ending in three priorities.
Questions
How is this different from a business plan?
Research answers whether to do it. A plan answers how to do it.
Do you speak to real customers?
Yes. Customer interviews are part of what you get: what real buyers say, in their own words.
Will you tell us if the answer is no?
Yes. The recommendation can be go, don't go, or go differently, and it comes with our reasons.
Can we give the report to our bank or investors?
Yes. We write it for the reader you name at the start: a bank, investors or your own team.
How long does it take, and what does it cost?
We fix the dates together once the scope is agreed. You see the scope and the fee before any work begins.1