Build a company
Turn an idea into a company.
Business, technology and media in one program, from the first plan to a company with customers.
Who it is for
- First-time founders.
- An existing company starting a new venture.
- Investors who need a team to build what they fund.
The phases
Plan
Business: validation, model, plan, positioning. Media: name and first look.
Set up
Business: structure, roles, processes. Technology: website and the systems that run orders. Media: brand identity.
Launch
Business: channel plan and first customers. Media: launch campaign, photography, film.
Run
Business: numbers and advisory. Technology: support and improvements.
What you have at the end
- A tested plan and model.
- A working company structure.
- A brand.
- A live website.
- Systems in use.
- A launch campaign delivered.
- First customers.
How a program runs
One lead answers for all of it.
Your program lead runs the business, technology and media work together. You get one plan, one timeline and one contract.
From our working notes.
Report · Aug 2026
From idea to company in nine months: our working notes
What we track when a company is built from zero, month by month, and what we have learned so far.
Questions
How long does a program take?
We plan most programs to reach launch in 4–12 months. Your plan sets your own dates once the scope is clear.1
Do you take equity?
That is agreed for each program, in writing. There is no standard equity term to publish yet.
What if the idea fails validation?
Validation comes first, in the Plan phase, so you learn it before the company is set up. The recommendation can be go, don't go, or go differently, and it comes with our reasons.
What does it cost?
You see the scope and the fee before any work begins.