Launch a product
Bring a product or brand to market.
Position it, show it and launch it, so it reaches the people you made it for.
Who it is for
- A company with a product nearly ready.
- A brand opening a new line.
- A team with a launch date and no plan.
The phases
Prepare
Business: market, price, targets.
Position
Business: positioning. Media: creative direction.
Produce
Technology: launch page, store or smart brochure. Media: campaign, photography, film.
Learn
Business: results against targets, and what to change.
What you have at the end
- A positioning statement.
- A price.
- A launch page or store.
- A full campaign in every format.
- A results report.
How a program runs
One lead answers for all of it.
Your program lead runs the business, technology and media work together. You get one plan, one timeline and one contract.
Questions
How early should we start?
Launch day sets the pace. We plan backward from it, and fix the dates with you once the scope is agreed.1
Can you work with our own agency or developers?
Tell us who already works with you. The plan names what each team delivers, and your program lead keeps it on one timeline.
What does it cost?
You see the scope and the fee before any work begins.