AI production

Human taste, more range.

AI-assisted and hybrid production: faster and more varied, always directed by people and always labeled.

Where it helps

  • A product, but no budget for a shoot

    Campaign images from your own packshots, with no physical shoot.

  • A lookbook in the wrong city

    The same garments, placed somewhere new.

  • A campaign that needs fifty versions

    Variations for every market, made and checked by people.

  • A brand that needs a face

    A consistent character for social and campaigns.

Ways to have it

Every piece is directed by people, finished by hand and labeled AI-assisted or Hybrid.

  • Virtual shoot

    Virtual shoots

    Product and fashion images made from a small set of real photographs, without a full shoot.

  • Reshoot

    Reshoots in new places

    Your real photographs, moved to a new city or season, with no flights.

  • Characters

    AI characters

    A consistent face you can place anywhere, for social and campaigns.

  • Video

    AI video

    Short clips and motion tests, made from stills.

  • Variations

    Campaign variations

    One campaign in many versions, for testing and for each market.

  • Concepts

    Concepts and moodboards

    See ten directions before you shoot one.

What you get

Direction
A person sets the idea, the look and the limits before any tool is used.
AI-assisted creation
AI tools used for specific tasks, so you can try more options in less time.
Human finishing
Every result checked and finished by a person before it reaches you.
Clear labeling
Each piece marked Human-made, AI-assisted or Hybrid, so no one has to guess.
Workflow advice
Guidance for your team on where AI helps their content work, and where it doesn't.

From the showroom.

Media showroom
  • The name The Roy as a minimal logotype: a tone-on-tone arch (from the cobalt-arch hero frame) on burgundy leather.Hybrid

    AI fashion campaign · Hybrid

    The Roy

    A campaign library for The Roy's leather bags, built with AI from the label's own studio packshots, with no physical shoot.

  • The name Suede Collection as a minimal logotype: suede-brown grain with a tiny embroidered cherry pair (from the teddy jacket).Hybrid

    AI fashion reshoot · Hybrid

    Suede Collection

    A real-camera lookbook taken to London: same garments, new city, no flights.

  • AI Influencers cover: three phone screens fanned out, showing the same AI character in London, in gold chainmail and in a mirror selfie.Hybrid

    AI character development · Hybrid

    AI Influencers

    Phone-native lifestyle imagery for AI influencers, backed by a repeatable system for locking a face and placing it anywhere.

How it works

  1. Sort

    Together we mark which pieces AI can help with, and which must stay human.

  2. Direct

    A person chooses the direction and the tools, and stays in charge.

  3. Make

    AI tools make drafts and variations. People check, correct and finish each one.

  4. Label

    Nothing leaves without its label, so you can say how each piece was made.

  5. Advise

    We help your team add AI to its own workflow, one step at a time.

Why every piece carries a label.

All research

Often paired with

  • Media

    Photography

    Product, portrait and space photography, lit with care.

  • Consulting

    AI strategy

    Where AI helps your business, and where it should not.

  • End-to-end

    Adopt AI

    Find where AI helps, test it small, then grow it with your team.

Questions

Will people know which pieces used AI?

Yes. Every piece comes with its label, and you can show the label wherever the piece is used.

Is AI work checked by a person?

Always. A person checks and finishes every result before delivery.

How quickly can you deliver?

Volume and finishing set the pace. We fix the dates after the direction and the tools are chosen.1

What happens to the files we give you?

They are used only for your project, and only the project team can open them. Our Trust page sets out the rest.

Can you help our own team use AI?

Yes. We advise your team on where AI fits their work. For AI across the whole business, see End-to-end: Adopt AI.

More ideas, each one honestly labeled.

Book a consultation