Brand identity
A mark that lasts.
Logo, color, type and voice, designed as one system and written into a brand book your team can follow.
When to call us
- A new company needs a face before it launches.
- The business has outgrown the logo it started with.
- Your website, documents and signs look like three different companies.
- You are entering a new market, and the brand must travel.
What you get
- The idea
- What the brand stands for, in one sentence.
- Logo and marks
- For a screen, a sign and a stamp.
- Color and type
- Chosen to work in print and on every screen.
- Voice
- How the brand speaks, with examples.
- Templates
- Cards, documents, presentations and social posts.
- Brand book and files
- The rules and every file, yours to keep.
How it works
Listen
You tell us what the company does, who it serves and where the brand must appear.
Explore
We sketch directions for the idea, the marks, the color and the type.
Choose
Together we choose one direction and refine it.
Build
We build the whole system: marks, color, type, voice and templates.
Hand over
You get the brand book and every file, yours to keep.
Often paired with
Questions
Do you also name companies?
Yes, inside the Build a company program: its first phase gives the company a name and a first look.
How many directions will we see?
We agree the number with you when we set the scope, before the work begins.
Who owns the files?
You do. The brand book and every file are yours to keep.
How is this different from creative direction?
Identity is the system; direction is how it is used, campaign after campaign.
How long does it take, and what does it cost?
We fix the dates together once the scope is agreed. You see the scope and the fee before any work begins.1